The red line is representing the demand
of sugar, it is more inclined toward vertical which express sugar is an
inelastic goods, as sugar is a necessity to consumer. The blue line is representing
the sugar’s supply. The green line representing the equilibrium price and
quantity which both consumer and supplier are satisfy with. As we known, the
definition of demand is involve the ability to buy it, so there may a huge
number of people can’t afford the price and decided to decrease the using of
it, this is the phenomenon of the falling of a country. As a result government
provided subsidy to improve the supply and try to decrease the market price.
Below is the chart after the government provided subsidy.
Different from the first chart, the
supply curve moved rightward as the cost of production had been shared with
government and the demand curve remaining the same. The new equilibrium price
is lower than before government provided subsidy, so the price will be lower
and the quantity of demand increase, or we can see that, more national is able
to bear the price of sugar and sugar producer can produce more sugar with a
lower cost, from government vision is the development of a country, both
producer and national get the benefit from subsidy.
However, is the sugar subsidy
really benefited to our country? Promulgate of a subsidy given is actually
encouraging national to have more sugar, this can also cause the increasing of
diabetes rate which is harmful for our country. According to the Euromonitor
International report, 5.9% of 100,000 Malaysians have suffering in diabetes. Euromonitor
International from International Labour Organisation also reported that, before
subsidy decrease which is remained 54cents per kilogramme, the cost of
producing a kilogramme of sugar is RM1.6, and the retail price is RM2.30 per
kilogramme, government shared 54cents of cost of production, sugar supplier has
only cover RM1.06 per kilogramme. From the vision of supplier, every kilogramme
may bring another more 54cents revenue than before, as human behaviour,
supplier may provide more sugar in market to maximize their benefit. As a
result, in the Malaysia Budget’ 2013 the decrease of the subsidy of sugar is
because our government try to decrease the diabetes rate by dropped sugar’s
quantity of demand and supply in the market.
Yet, does the decrease of sugar
subsidy really help in the diabetes? From chart 3 we are able to
understand the effect of a decrease of subsidy. Different from chart 2, a decrease of
subsidy forced the supply move leftward as the cost of production increased,
supplier less willing to produce more sugar, and as the new equilibrium price
increased, the quantity of demand decreased. But if we take notice that, the
proportion of the changing in price and quantity of demand, we can found that,
the price is highly increased but the quantity of demand had only decreased by
a few. From the new chart, we can also make a conclude that, if the decreasing
of sugar subsidy is point at against for the diabetes, it may not be so
efficiently, it doesn’t means it doesn’t work at all, it just doesn’t work
efficiently
As we known, sugar is a necessity
that we are taking every single day, so its property of elastic is definitely
inelastic. As an inelastic goods, prices are not the main issue to effect the
quantity of demand, even the price raise until RM8 per kilogram, people are
still purchasing on it, because people are surviving on it. So, government may
drop the diabetes rate by other way which is more efficiently than raising the
price of sugar.
Moreover, at the side of relative
good supply, an increasing of the sugar’s price will also causes the cost of
producing confectionery to be increased too. As a result, confectionery
producers have to raise the price to cover the new cost of production. But,
before the new budget process, confectionery supplier knew the future price of
production must be increased, and sugar is the good that can be stored, they
will purchase or even hide more sugar to maintain the cost of production. After
budget processed, the price of confectionery product raised, those producers
who stocked sugar with earlier price will get the higher revenue in the end.
For example, A producer has 2tons of sugar inventories, they decided to postpone the supply
after budget processed, A can sell his product with a higher price and with a
lower cost. As a result, the demand of sugar will increase in a short-term
until the budget processed, and the confectionery supply in the future market will
remain the same even higher, that means the source to cause diabetes will
increase in a short term.
However, it may also influence the
overproduction to confectionery. Once confectionery supplier decided to product
more, the confectionery in the market may over the quantity of demand, as a
result it may occur “deadweight loss” which is a social loss.
When the quantity of supply is too
high, supplier may drop the price to increase the market occupancy to ensure
the benefit. When the price get lower, the quantity of demand will increase
which is the effect of equilibrium, people take more confectionery than before
as they think the price fall. At a certain point, controlling of diabetes
became counterproductive.
In a nutshell, decreasing of sugar
subsidy may not the efficiency way to drop the rate of diabetes. In my opinion,
government can control diabetes rate by other way which is more efficiency such
as provide the relative information/knowledge by education, advertising or
creating campaign to national or from commencer way is straight control the
amount of sugar/confectionery in the market, the decreasing of sugar subsidy is
increase burden to national rather than dropping of diabetes rate.
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